Brand | MUBADALA |
Product/Service | ANNUAL REPORT |
Entrant | ORIGIN COMMUNICATIONS GROUP Dubai, UNITED ARAB EMIRATES |
Category | Publications |
Entrant Company: | ORIGIN COMMUNICATIONS GROUP Dubai, UNITED ARAB EMIRATES |
Design/Advertising Agency: | ORIGIN COMMUNICATIONS GROUP Dubai, UNITED ARAB EMIRATES |
Brief Explanation
Whilst the business face of Mubadala was visible it social achievements were not fully evident. Hence the task of creating a report that mirrored both these activities.
The Brief
To communicate the concept of a ‘dual mandate’ which is at the core of Mubadala’s operations.
To create a report that establishes this balance.
How the final design was conceived
We responded with a creative design that communicated the double bottom-line that transcended the rhetoric. An appropriate tone of voice encouraged the chosen theme and helped to express the key messages of strong financial returns and sustained social benefits.
Indication of how successful the outcome was in the market
The annual report was well received by its key stakeholders. It presented a comprehensive picture of the organisation’s activities and created a positive image of both its business and social achievements.
Credits
Mark Sutherland |
Origin Communications |
Chairman |
John Harper Owen |
Origin Communications |
Creative Director |
Carmen Lotfy |
Origin Communications |
Associate Client Services |
Maria West |
Origin Communications |
Senior Designer |
Swapan Mazumder |
Origin Communications |
Production Manager |