2012 Winners & Shortlists

Brief Explanation

We wanted to write with numbers, since this is the business language of our target audience. This led us to use numbers as typographic elements that spell out the financial benefits of using Mashreq Bank. So when the reader has seen each word, they can understand Mashreq’s ability to make returns from numbers.

The Brief

Print and poster campaign to communicate that Mashreq Bank’s Private Banking services deliver real returns to its clients.

How the final design was conceived

The poster campaign was only launched on the 23rd of February so no results have been collected as of yet.

Indication of how successful the outcome was in the market

During the first week of release, Mashreq Bank recorded a 10% increase in call volume and a 12% increase in traffic to their Investment Banking website. They grew their new-to-bank portfolio by 2% in this time frame.