2012 Winners & Shortlists

Brief Explanation

Our mission is to provide local youth with an outlet for their creative needs, to enhance their sense of self worth and fulfill their need to express themselves and connect to one another.

The Brief

one8one was created by youth for youth. It is the only publication of its kind targeted at the youth of the UAE. It is a 64 page magazine, contemporary in look and appeal, which is written by youth. The magazine strives to educate, inform, entertain and connect the UAE’s young and diverse audience. one8one youth magazine is entirely devoted to young writing, art, photography, sports and local news. It is distributed through 30 schools and 31 universities around Dubai and Abu Dhabi. one8one has no staff writers and depends entirely on submissions from youth nationwide for all of its content.

How the final design was conceived

The content of the magazine was written by youth which then served as an inspiration to our art director for the creation of the main design of the magazine, which does not follow the regular graphic design rules to reflect the personality of the new generation that challenges the rules of society. The overall feel of the the magazine is modern and contemporary yet easy on the eye and inviting to read.

Indication of how successful the outcome was in the market

The magazine was welcomed into schools and universities with great enthusiasm and interest. Many schools have created an after-school journalism activity for the students to support one8one magazine and share their student's writing skills and show off their talents. Many university students are involved in creating content as well as volunteering to do photography, styling, art direction and make up for our fashion shoots. Internships are available to the students throughout the year. one8one is THE ONLY magazine allowed into UAE high schools which gives our advertising clients great exposure to a new and targeted market (students and parents).