| Brand | PROCTER & GAMBLE |
| Product/Service | MAX FACTOR MAKEUP |
| Entrant | LEO BURNETT BEIRUT, LEBANON |
| Category | Print/Outdoor - Art Direction |
| Entrant Company: | LEO BURNETT BEIRUT, LEBANON |
| Advertising Agency: | LEO BURNETT BEIRUT, LEBANON |
English Translation of Main Headlines
The symbol of the eye in the middle of the palm (Fatima's hand) is a well-known lucky charm in the Middle East, which protects you against the envious looks. On the other hand, in Saudi Arabia where this ad appeared, the women are all veiled and the only feature of the face that is prominent is the eyes.
Credits
| Bechara Mouzannar |
Chief Creative Officer |
| Malek Ghorayeb |
Executive Creative Director |
| Yasmina Baz/Betty Francis |
Creative Director |
| Lea Salibi/Natasha Maasri |
Art Director |
| Toufic Araman |
Photographer |
| Sara Ezzeddine |
Account Supervisor |
| Haytham Dayeh (Regional Account Director) |
Account Manager |
| Maria Hermes (Junior Art Director)/Pascale Succar (Producer) |
Other Credits |