We created two awkward characters, Speedy & Amigo, with a mission: Find anything faster than 3.9G. Their catchphrase “bati2” means “too slow” in Arabic.
To maximize the comedy aspect of the film, we built on the weird friendship between our duo. Speedy is obsessed with speed and is constantly putting Amigo through more and more ordeals in order to achieve their goal.
The direction of the cast, together with its retro styling of set and wardrobe, were crucial in making the film work, creating a unique style of advertising in Lebanon.
We used quick cuts and careful attention to comedic timing to build the relationship and showcase our catchphrase “bati2.”
As speed tests become more and more ridiculous, and Amigo endures more and more humiliation at the hands of Speedy, it becomes clear that our duo will stop at nothing, leading us nicely to our promise “Nothing Beats 3.9G from mtc touch.”