2012 Winners & Shortlists

OMG...LOL

Silver Campaign
Campaign
1 of 6
2 of 6
3 of 6
4 of 6
5 of 6
6 of 6
BrandWATANIYA TELECOM
Product/ServiceYOUTH PLANS
EntrantIMPACT & ECHO BBDO Safat , KUWAIT
2 of 6 Campaign
CategoryFilm - Script
Entrant Company:IMPACT & ECHO BBDO Safat, KUWAIT
Advertising Agency:IMPACT & ECHO BBDO Safat, KUWAIT
Production Company:DX PRODUCTIONS Kuwait City, KUWAIT
2nd Production Company:VIP FILMS Beirut, LEBANON

Brief Explanation

In Kuwait or most Arabic cultures, when someone wants to express a thought-provoking proverb or philosophical saying, they usually begin with the word “Alagotilgayel”. The elderly often use it on youngsters to help them understand life’s important lessons. Abu or Bou Al3oraif is one such colorful and charismatic wise guy who believes can solve any dilemma for the people around him. He is kind of a guardian angel philosopher or agony uncle nobody asked for. Thanks to his twisted logic and mock smoothness, Abu is able to effortlessly invent comparisons out of anything and everything around him and just as effortlessly link them to the various telecom products and services in these series of commercials, while always leaving people confused and speechless.

Credits

Name Role
Cesar Jachan Executive Creative Director
Lokesh Achaiah/Jamie Kennaway Creative Director
Lokesh Achaiah/Jamie Kennaway Copywriter
Jamie Kennaway/Lokesh Achaiah Art Director
Abdelkader Aziz Agency Producer
Hussein Ali Hammoud Account Supervisor
Martha Nassar Producer
Ali Ali Director
Leticia Phillips Editor
Philippe Khayat Sound Design/Arrangement
Alleycat Post Production
Philippe Khayat Music
Muhammad Alawadhi Account Manager
Hadi Abdel Majeed Planner
Yves Sehnaoui Cinematographer
Yves Sehnaoui Director Of Photography
Alleycat EditingCompany
Renjith Panicker Other Credits