2012 Winners & Shortlists

Brief Explanation

In October 2011, the Royal Opera House Muscat launched its first official season, creating the only venue for classical music, opera and ballet in the region. While the campaign had to introduce these performances as a surreal experience, the TV spots had to also announce that it was all happening in Oman. By using 3 very predominant opera characters and highlighting their strongest characteristic, we created an extraordinary moment in an otherwise ordinary day in Oman. By doing so we managed to show a sneak peak of the spectacle to be expected at the opera house and conveyed the message that something extraordinary was indeed happening in Oman.