| Brand | NATIONAL GEOGRAPHIC ABU DHABI |
| Product/Service | EARTH DAY |
| Entrant | LEO BURNETT DUBAI, UNITED ARAB EMIRATES |
| Category | Film - Best Use of Music |
| Entrant Company: | LEO BURNETT DUBAI, UNITED ARAB EMIRATES |
| Advertising Agency: | LEO BURNETT DUBAI, UNITED ARAB EMIRATES |
| Production Company: | NATIONAL GEOGRAPHIC ABU DHABI ABU DHABI, UNITED ARAB EMIRATES |
Brief Explanation
UAE has the highest per capita consumption of bottled water in the world.
Creating a lot of plastic waste.
On Earth Day, National Geographic Channel took this up as a cause and asked people to put plastic to good use.
We created a music video by asking the regions best drummers and percussionists to create music out of plastic drums, pipes and bottles.
Credits
| Bechara Mouzannar |
Chief Creative Officer |
| Peter Bidenko |
Executive Creative Director |
| Yayati Godbole |
Creative Director |
| Jaison Ben |
Copywriter |
| Sachin Jamane/Kapil Bhimekar |
Art Director |
| Dan Newton |
Agency Producer |
| Lara Barkouki |
Account Supervisor |
| Bkp |
Sound Studio |
| Dubai Drums |
Music |
| Nicolas Roux |
Account Manager |