WELCOME TO THE OTHER SIDE
| Brand | CHEVROLET |
| Product/Service | CHEVROLET SILVERADO |
| Entrant | LEO BURNETT DUBAI, UNITED ARAB EMIRATES |
| Category | Film - Editing |
| Entrant Company: | LEO BURNETT DUBAI, UNITED ARAB EMIRATES |
| Advertising Agency: | LEO BURNETT DUBAI, UNITED ARAB EMIRATES |
| Production Company: | FILMWORKS Dubai, UNITED ARAB EMIRATES |
Brief Explanation
BACKGROUND
The 2012 Silverado is a force to be reckoned with. A powerful 5.3L engine and 355 HP of brute force helps it commands any landscape. In the region however, the Silverado is used less as a workhorse and more as a masculine lifestyle statement. The objective was to showcase the Silverado as the ultimate full-size pick up truck, whether on the road…or off.
IDEA
To showcase the Silverado’s all-terrain capabilities, a spot was developed that was also agile in nature. A specially crafted edit allowed the same TVC to be played as is…and flipped completely upside down. One side of the commercial displayed a city cruise while the other focused on an off-roading beach adventure. Even though the edit was the exact same, the unique editing technique created a completely fresh impression of the commercial.
Credits
| Bechara Mouzannar |
Chief Creative Officer |
| Peter Bidenko |
Executive Creative Director |
| Nabil Rashid |
Creative Director |
| Chris Booth |
Copywriter |
| Alaa Abou Saada |
Art Director |
| Rayane Smayra |
Agency Producer |
| Dimitri Papadimitriou |
Account Supervisor |
| Roy Khattar |
Advertiser's Supervisor |
| Amanda Confavreaux |
Producer |
| Daniel Borjesson |
Director |
| Tony Pal Artal |
Editor |
| Apollo/Bkp |
Sound Studio |
| Apollo Studios |
Sound Design/Arrangement |
| Chimney Pot Dubai/Stockholm |
Post Production |
| Chimney Pot Stockholm |
Animation |
| Joekan Torp |
Cameraman |
| Nasser Mohamad |
Lighting |
| Apollo Studios |
Music |
| Cecilia Accad |
Account Manager |
| Jaime Pabon |
Planner |
| Charbel Naimeh |
Production Designer |
| Chimney Pot Stockholm/Chimney Pot Dubai |
Special Effects/Computer Graphics |
| Joekan Torp |
Cinematographer |
| Joekan Torp |
Director Of Photography |
| Chimney Pot Dubai |
EditingCompany |
| Steph Shroeder |
Production Manager |