| Brand | GM MIDDLE EAST |
| Product/Service | CADILLAC CTS-V SERIES |
| Entrant | LEO BURNETT DUBAI, UNITED ARAB EMIRATES |
| Category | Film - Visual Effects |
| Entrant Company: | LEO BURNETT DUBAI, UNITED ARAB EMIRATES |
| Advertising Agency: | LEO BURNETT DUBAI, UNITED ARAB EMIRATES |
| Production Company: | FILMWORKS Dubai, UNITED ARAB EMIRATES |
| 2nd Production Company: | THE CHIMNEY POT Dubai, UNITED ARAB EMIRATES |
Brief Explanation
To bring the perfect storm to life, first a TVC was produced that showed the formation of the tornado from the sky, all the way until it travels along the road and strikes the camera.
Once the camera gets sucked into the eye of the storm, the CTS-V is revealed with all kinds of debris surrounding the car.
To enhance the experience of cinema-goers, we created a 3D execution of this TVC to give them the feeling of actually being inside the tornado.
And we took their experience one step further by having powerful fans installed on both sides of the cinema walls, activated only for the 3D TVC, which would be at full power at the point where the tornado strikes the camera. Giving a strong wind effect across the cinema hall and creating the all-new 4D experience.
Credits
| Bechara Mouzannar |
Chief Creative Officer |
| Malek Ghorayeb/Peter Bidenko |
Executive Creative Director |
| Nabil Rashid |
Creative Director |
| Sunny Deo |
Copywriter |
| Rafael Augusto |
Art Director |
| Anju Purushot |
Agency Producer |
| Rhea Harmoush |
Account Supervisor |
| Roy Khattar |
Advertiser's Supervisor |
| Yara Khalt De Ferrari |
Producer |
| Mo Ghorbankarimi |
Director |
| Tony Pal Antal |
Editor |
| Bkp |
Sound Studio |
| Matt Faddy |
Sound Design/Arrangement |
| The Chimney Pot |
Post Production |
| Mo Ghorbankarimi/Tomas Pancos |
Animation |
| Nasser Mohamad |
Lighting |
| Matt Faddy |
Music |
| Ralph Raad |
Account Manager |
| Karl Salibi |
Planner |
| The Chimney Pot |
Special Effects/Computer Graphics |
| Mo Ghorbankarimi |
Cinematographer |