2012 Winners & Shortlists

KUWAIT RISING

Silver
BrandRED BULL
Product/ServiceART OF MOTION
EntrantLOWE MENA Dubai, UNITED ARAB EMIRATES
CategoryFilm - Film Direction
Entrant Company:LOWE MENA Dubai, UNITED ARAB EMIRATES
Advertising Agency:LOWE MENA Dubai, UNITED ARAB EMIRATES
Production Company:LOWE MENA Dubai, UNITED ARAB EMIRATES

Brief Explanation

Red Bull Art of Motion is a global competition that combines parkour & free running and based around freedom of movement. The competition places competitors in a crafted arena of plateaus at varying heights, sizes and distances, as well as a variety of other obstacles such as bars and walls. This film was part of a communication campaign to drive awareness to the event in Kuwait and apart from TV was seeded on to mobile via mms and online.

Credits

Name Role
Mark Lewis Creative Director
Mark Lewis/Sanjay Mathur/Bianca Bernstein Copywriter
Mark Lewis/Mansoor Bhatti/Simon Reid Art Director
Mark Lewis Director
Mansoor Bhatti/Mark Lewis Editor
Khaled Hamdy Sound Design/Arrangement
Getty Images Music
Roland Charbel Account Manager
Sherif Mokbel Director Of Photography
Sound Design: Khaled Hamdy/Audio Mix: Bkp Dubai/Voice Talent: Mustafa Yassin Other Credits