Brand | COCA-COLA |
Product/Service | COCA-COLA |
Entrant | FP7/DXB Dubai, UNITED ARAB EMIRATES |
Category | Film - Cinematography |
Entrant Company: | FP7/DXB Dubai, UNITED ARAB EMIRATES |
Advertising Agency: | FP7/DXB Dubai, UNITED ARAB EMIRATES |
Production Company: | CITY FILMS Beirut, LEBANON |
Brief Explanation
The Today I Will film is part of an initiative aiming at unlocking individual potential while also staying true to the values that shape Middle Eastern society.
It stars real youth who we met on the streets during the initial phases of the initiative.
While skateboarding, dancing, underground music and women driving are taken for granted elsewhere, these still represent challenges to many in our region.
We touched base on these tension points including women’s empowerment, a young man’s acceptance in a traditional space, women’s voting and others.
In the film, the music is a fusion of traditional Arabic and Contemporary Western styles, reflecting the two contrasting worlds of the Middle Eastern youth.
Credits
Fadi Yaish |
Executive Creative Director |
Aunindo Anoop Sen |
Copywriter |
Gautam Wadher |
Art Director |
Dolly Saidy/Souraya El-Far (Mint Mena) |
Agency Producer |
Tarek Ali Ahmad/Hana Zarour |
Account Supervisor |
Marc Hadife/Joyce Hadife/Nadine Lteif |
Producer |
That Go (Noel & Steffen) |
Director |
Didier Le Fouest |
Post Production |
Aoc/Paris |
Music |
That Go (Noel & Steffen) |
Cinematographer |
Laurent Tangy |
Director Of Photography |