Brand | PAMPERS |
Product/Service | SOUTH AFRICA NAPPY RUN |
Entrant | SAATCHI & SAATCHI Dubai, UNITED ARAB EMIRATES |
Category | Film - Cinematography |
Entrant Company: | SAATCHI & SAATCHI Dubai, UNITED ARAB EMIRATES |
Advertising Agency: | SAATCHI & SAATCHI Dubai, UNITED ARAB EMIRATES |
Production Company: | GOLDEN PLANES Cape Town, SOUTH AFRICA |
Brief Explanation
The Nappy Run is an annual event in South Africa sponsored by our client Pampers. The Nappy Run is essentially a 'fun run' to raise funds for disabled children living in dire poverty. Specifically, the key aim of this particular event is to provide disposable nappies for the severely disabled, thereby giving these children a sense of dignity - a starting point from which they can build their futures.
The event is both competitive, fun and attended by top athletes - participants are encouraged to dress up and to wear a nappy if possible.
Credits
Robert Burleigh |
Chief Creative Officer |
Sion Scott-Wilson |
Executive Creative Director |
Robert Gill |
Creative Director |
Sion Scott-Wilson |
Copywriter |
Herman Le Roux |
Director |