| Brand | ETIHAD AIRWAYS |
| Product/Service | AIRLINE |
| Entrant | TBWA\RAAD\ABU DHABI, UNITED ARAB EMIRATES |
| Category | Film - Best Use of Music |
| Entrant Company: | TBWA\RAAD\ABU DHABI, UNITED ARAB EMIRATES |
| Advertising Agency: | TBWA\RAAD\ABU DHABI, UNITED ARAB EMIRATES |
| Production Company: | DRUM MUSIC Hong Kong, HONG KONG |
| 2nd Production Company: | BOOMTOWN PRODUCTIONS Dubai, UNITED ARAB EMIRATES |
Brief Explanation
A HYBRID BRIEF FROM 3 ENTITIES – ETIHAD AIRWAYS, MANCHESTER CITY FOOTBALL CLUB, AND ABU DHABI TOURISM AUTHORITY. THE OBJECTIVE WAS TO PROMOTE AWARENESS OF ALL 3 BRANDS AND ULTILISE PRE-PAID AIR TIME ON CNN.
THE IDEA: “TAKE A BREAK FROM THE ACTION”.
THE MUSIC WAS CREATED TO HELP TELL THIS “STORY OF CONTRASTS” AND GIVE THE RIGHT FEELING IN MOOD FOR EACH OF THE 3 PARTICIPATING BRANDS.
Credits
| Martin Lever |
Executive Creative Director |
| Hazem Atieh |
Agency Producer |
| Robert Kay |
Advertiser's Supervisor |
| Shane Martin |
Producer |
| Omer |
Editor |
| Pete Millward |
Sound Design/Arrangement |
| Pete Millward |
Music |
| Rania Nazmy |
Account Manager |