2012 Winners & Shortlists

ORANGES

BrandMUBADALA DEVELOPMENT COMPANY/ GLOBAL INVESTMENTS
Product/ServiceGLOBAL INVESTMENTS
EntrantBOOMTOWN PRODUCTIONS Dubai, UNITED ARAB EMIRATES
CategoryFilm - Editing
Entrant Company:BOOMTOWN PRODUCTIONS Dubai, UNITED ARAB EMIRATES
Advertising Agency:ALL ABOUT BRANDS Abu Dhabi, UNITED ARAB EMIRATES
Production Company:BOOMTOWN PRODUCTIONS Dubai, UNITED ARAB EMIRATES

Brief Explanation

This piece, like all films that make up the Mubadala campaign, starts with a human emotion, working backwards through a personal narrative before arriving back in Abu Dhabi to reveal Mubadala's investment as the source of the emotion via its export. Here we see that through their partnership with Senar, Masdar, a Mubadala company, is investing in the global community for the mutual benefit of Spain and the UAE. This commercial was filmed at the Torresol solar power plant in southern Spain. The plant uses the latest solar technology that has been developed in partnership with Masdar, a Mubadala company.

Credits

Name Role
Mark Rollinson Chief Creative Officer
Simon Impey Executive Creative Director
Hadi Copywriter
Simon Impey Art Director
Joseph Pritchard Agency Producer
Alex Brown Account Supervisor
Moadh Bukhash Advertiser's Supervisor
Executive Producer: Shane Martin/Production Manager: Peter Simons Producer
Hadi Director
Suresh Nair Editor
Boomtown Productions Post Production
Matt Faddy@ Bkp Music Music
Joseph Pritchard Account Manager
Joseph Pritchard Planner
Stoeps Langensteiner Cinematographer
Steops Langensteiner Director Of Photography
Boomtown Productions EditingCompany