2012 Winners & Shortlists

LET NOTHING STOP YOU - POWER TO YOU

Silver
BrandVODAFONE EGYPT
Product/ServiceBRAND
EntrantJWT Cairo, EGYPT
CategoryFilm - Cinematography
Entrant Company:JWT Cairo, EGYPT
Advertising Agency:JWT Cairo, EGYPT
Production Company:THE TALKIES Beirut, LEBANON
2nd Production Company:THE TALKIES CAIRO, EGYPT

Brief Explanation

The general environment in Egypt today is one that requires a lot of courage and determination. Vodafone Egypt launched its new campaign called "Don't let anything stop you", featuring one of Egypt's most beloved artists, Mohamed Mounir. Mounir started as talented child from humble beginnings in the Upper Egypt town of Aswan. He was driven and determined to take his talent to higher levels. He overcame many obstacles in his career; from singing in his grandmother's house, to a small group of people every week in Aswan, before making to Cairo, and striking a record deal. Now Mounir tours the world and sells out concerts in the US, Europe, and Asia. Throughout his journey, he believed that nothing could stop him, and this was what empowered him to achieve his goals.

Credits

Name Role
Ramsey Naja Chief Creative Officer
Mohamed Hammady/Tameem Youness Creative Director
Mohamed Hammady Copywriter
Ibrahim Islam Art Director
Reem Megahed/Khaled Zaki Agency Producer
Jihad Naeme Producer
Ali Ali Director
Sebastien Leclercq/Ahmed Hafiz Editor
Frequency Sound Studio
Hosni Ali Sound Design/Arrangement
Mpc (London)/Gravity (Cairo) Post Production
Yves Sehnawi Cameraman
Sary Hani Music
Shahira Akel/Amir Adib Account Manager
Hatem Elkashef/Shady Abdellatif Planner
Lionel Soria/Assem Ali Production Designer
Mpc (London)/Gravity (Cairo) Special Effects/Computer Graphics
Yves Sehnaoui Cinematographer
Yves Sehnaoui Director Of Photography
The Gate (Beirut)/Gravity (Cairo) EditingCompany