BREAK THE SILENCE - CAMOUFLAGE
| Brand | HIMAYA |
| Product/Service | CHILD SEXUAL ABUSE AWARENESS |
| Entrant | LEO BURNETT BEIRUT, LEBANON |
| Category | Film - Visual Effects |
| Entrant Company: | LEO BURNETT BEIRUT, LEBANON |
| Advertising Agency: | LEO BURNETT BEIRUT, LEBANON |
| Production Company: | INTAJ THE PRODUCTION HOUSE Beirut, LEBANON |
Brief Explanation
Today, 1 out of 7 children in Lebanon is a victim of sexual abuse, yet no one dares to talk about it.
Abuse often happens within a family and is never reported, as it threatens the family’s reputation and pride.
The TVC portrays predators hidden in places we usually think are safe. The predator is always at an alarming distance from the child in the scene, and is only visible from certain angles and lighting.
Credits
| Bechara Mouzannar |
Chief Creative Officer |
| Bechara Mouzannar |
Executive Creative Director |
| Areej Mahmoud |
Creative Director |
| Salem Habbous/Tania Saleh |
Copywriter |
| Charbel Sawane/Krystel Hoche/Marya Ghazzaoui |
Art Director |
| Nada Abi Saleh (Deputy Managing Director) |
Account Supervisor |
| Danielle Moussalli |
Producer |
| Renaud Philips |
Director |
| Luticia Philips/Mounir Haydamous |
Editor |
| Jade Souaid/Fady Tabbal |
Sound Design/Arrangement |
| Vtr Beirut/Renault Philips |
Post Production |
| Nicholas Khoury |
Cameraman |
| Platform |
Lighting |
| Jade Souaid/Fady Tabbal |
Music |
| Michel Haddad (Communication Executive) |
Account Manager |
| Sabine Baz |
Production Designer |
| N/A (Not Applicable) |
Special Effects/Computer Graphics |
| Renaud Philips |
Cinematographer |
| Tony El Khazen |
Director Of Photography |
| Vtr Beirut |
EditingCompany |
| Raja Zgheib |
Production Manager |