2012 Winners & Shortlists

SAHAR EL LAYALI

BrandVODAFONE
Product/ServiceHAKAWY
EntrantJWT Cairo, EGYPT
CategoryFilm - Editing
Entrant Company:JWT Cairo, EGYPT
Advertising Agency:JWT Cairo, EGYPT
Production Company:ECU PRODUCTIONS Cairo, EGYPT

Brief Explanation

Sahar el Layali is a very well known song in the Middle east. It talks about spending nights awake. The concept of the story telling was executed through the continuation of the lyrics of a song that evolves in the night.

Credits

Name Role
Ramsey Naja Chief Creative Officer
Mohamed Hammady/Tameem Youness Creative Director
Mohamed Hammady Copywriter
Tameem Youness Art Director
Hassan Mahfouz Agency Producer
Shahira Akel Account Supervisor
Moataz Thabet Producer
Omar Hilal Director
Hazem Samir Editor
Fairuz - Sahar El Layali (Replayed By Aly Fathallah) Music
Salma Hamouda Account Manager
Hatem Elkashef/Shady Abdellatif Planner
Yves Sahnawy Director Of Photography