2012 Winners & Shortlists

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BrandCRAFT
Product/ServiceCLORETS MINTS
EntrantJWT Cairo, EGYPT
CategoryFilm - Art Direction
Entrant Company:JWT Cairo, EGYPT
Advertising Agency:JWT Cairo, EGYPT
Production Company:CLANDESTINO FILMS Beirut, LEBANON

Brief Explanation

The ad is an invitation for people from Clorets to go out and 'socialize for real' rather than spend their lives socializing online, leaving their insecurities behind.

Credits

Name Role
Ramsey Naja Chief Creative Officer
Yassmin Nader Creative Director
Omar El Moutaz Copywriter
Ramy Elkerdany/Kamel Basha Art Director
Hassan Mahfouz Agency Producer
Heba Abdelmonsef Account Supervisor
Ray Barakat Producer
Andre Chamas Director
Mai El-Attar Account Manager
Hatem Elkashef/Shady Abdellatif Planner
Yves Sahnawy Director Of Photography