| Brand | NESTLE ICE CREAM |
| Product/Service | DOLCE DOLCEECA |
| Entrant | OMAR HILAL Cairo, EGYPT |
| Category | Film - Film Direction |
| Entrant Company: | OMAR HILAL Cairo, EGYPT |
| Advertising Agency: | JWT Cairo, EGYPT |
| Production Company: | LIGHTHOUSE FILMS Cairo, EGYPT |
Brief Explanation
CULTURAL NOTE:
The Egyptian 'infomercial' is possibly the most delectable 'guilty pleasure' we consume. A kitsch world where ads are shot on the cheapest budget, using extras as 'actors', horrible lighting, appalling music, and a Betacam camera tracking in and out endlessly to sell the tackiest and most useless products.
ABOUT THE CAMPAIGN :
This Promo for Dolceeca Ice Cream gave away a motorcycle; a prize that some may not desire. So we offered winners other 'interesting' products available at the same price - if they choose to sell the motorcycle.
If you these spots make your eyes sore, then we have succeeded admirably.
Credits
| Ramsey Naja |
Chief Creative Officer |
| Mohamed Hammady/Tameem Younes |
Creative Director |
| Mohamed Hammady |
Copywriter |
| George Azmy |
Art Director |
| Khalid Zaki |
Agency Producer |
| Mai Azmy |
Account Supervisor |
| Mohamed Farouk |
Producer |
| Omar Hilal |
Director |
| Omar Hilal |
Editor |
| Gravity |
Post Production |
| Amir Adib |
Account Manager |
| Hatem Elkashif/Shadfy Abdulatif |
Planner |
| Omar Hilal Aiman Fathy |
Production Designer |
| Zanad |
Special Effects/Computer Graphics |
| Anwar |
Cinematographer |
| Gravity |
EditingCompany |