2012 Winners & Shortlists
OMG...LOL
Silver Campaign
Campaign
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| Brand | WATANIYA TELECOM |
| Product/Service | YOUTH PLANS |
| Entrant | IMPACT & ECHO BBDO Safat , KUWAIT |
| 2 of 6 Campaign | |
| Category | Film - Script |
| Entrant Company: | IMPACT & ECHO BBDO Safat, KUWAIT |
| Advertising Agency: | IMPACT & ECHO BBDO Safat, KUWAIT |
| Production Company: | DX PRODUCTIONS Kuwait City, KUWAIT |
| 2nd Production Company: | VIP FILMS Beirut, LEBANON |
Brief Explanation
In Kuwait or most Arabic cultures, when someone wants to express a thought-provoking proverb or philosophical saying, they usually begin with the word “Alagotilgayel”. The elderly often use it on youngsters to help them understand life’s important lessons. Abu or Bou Al3oraif is one such colorful and charismatic wise guy who believes can solve any dilemma for the people around him. He is kind of a guardian angel philosopher or agony uncle nobody asked for. Thanks to his twisted logic and mock smoothness, Abu is able to effortlessly invent comparisons out of anything and everything around him and just as effortlessly link them to the various telecom products and services in these series of commercials, while always leaving people confused and speechless.Credits
| Name | Role |
|---|---|
| Cesar Jachan | Executive Creative Director |
| Lokesh Achaiah/Jamie Kennaway | Creative Director |
| Lokesh Achaiah/Jamie Kennaway | Copywriter |
| Jamie Kennaway/Lokesh Achaiah | Art Director |
| Abdelkader Aziz | Agency Producer |
| Hussein Ali Hammoud | Account Supervisor |
| Martha Nassar | Producer |
| Ali Ali | Director |
| Leticia Phillips | Editor |
| Philippe Khayat | Sound Design/Arrangement |
| Alleycat | Post Production |
| Philippe Khayat | Music |
| Muhammad Alawadhi | Account Manager |
| Hadi Abdel Majeed | Planner |
| Yves Sehnaoui | Cinematographer |
| Yves Sehnaoui | Director Of Photography |
| Alleycat | EditingCompany |
| Renjith Panicker | Other Credits |