THE PACK THAT COMES TO LIFE
| Brand | LG ELECTRONICS |
| Product/Service | GD510 MOBILE PHONE |
| Entrant | Y&R DUBAI, UNITED ARAB EMIRATES |
| Category | New Product Launch/Re-launch |
| Entrant Company: | Y&R DUBAI, UNITED ARAB EMIRATES |
| Sales Promotion/Advertising Agency: | Y&R DUBAI, UNITED ARAB EMIRATES |
The Brief
To launch the new solar power technology in LG GD510 and to demonstrate the benefits of using a solar-powered phone, especially for the environment.
Describe how the promotion developed from concept to implementation
To drive home the message that the GD510 is the perfect phone for those who care about the environment.
Describe the success of the promotion with both client and consumer including some quantifiable results
The pack increased awareness on LG's solar power technology in the GD510 mobile phone. Each one contributes to our collective effort to make our planet a greener place.
Explain why the method of promotion was most relevant to the product or service
We created a special packaging that doubles as a plant pot, with soil and seeds. Just take out the phone and pour some water into the pack. In just a few days, a plant starts growing.
Credits
| Shahir Zag |
Y&R Dubai |
Chief Creative Officer |
| Shahir Zag |
Y&R Dubai |
Creative Director |
| Kalpesh Patankar |
Y&R Dubai |
Creative Director |
| Kalpesh Patankar |
Y&R Dubai |
Art Director |
| Shahir Zag |
Y&R Dubai |
Art Director |
| Shahir Zag |
Y&R Dubai |
Copywriter |
| Kalpesh Patankar |
Y&R Dubai |
Copywriter |
| Uday Desai |
Y&R Dubai |
Account Director |
| George Ninan |
Y&R Dubai |
Account Manager |
| Rohit Arora |
Y&R Dubai |
Planner |
| Amin Soltani |
Y&R Dubai |
Agency Producer |
| Anis Sahyoun |
LG Electronics |
Corporate Marketing Manager |
| Nadine Ghossoub |
Y&R Dubai |
Planner |