2011 Winners & Shortlists

The Brief

Celebrate UAE’s National Day with an integrated brand campaign showcasing Al Hilal Bank’s patriotic values, covered by a strong effort to build on its community relations initiatives, supporting the perception of Al Hilal as a bank that cares.

Describe how the promotion developed from concept to implementation

Our campaign concept revolves around Al Hilal Bank's commitment to Economic good. The core messaging behind the campaign was to enable all people within the Emirates to celebrate this special occasion. In our visual style, we have used the vibrant colours of the UAE flag and images that represent the several achievements of the country over the last 39 years.

Describe the success of the promotion with both client and consumer including some quantifiable results

The campaign concept showcased Al Hilal Bank's commitment to Economic good and the core messaging behind the campaign was able to touch Emiratis hearts by showcasing the achievements of the country over the last 39 years.

Explain why the method of promotion was most relevant to the product or service

Celebrating the National Day with an integrated brand campaign showcasing Al Hilal Bank’s patriotic values.