2011 Winners & Shortlists

The Brief

Choose as many cupcakes as you want from the menu for just 10 Jordanian Dinars.

Describe how the promotion developed from concept to implementation

Bite into everything on the menu, including the menu card itself. A chocolate menu card was placed on every table and it sweetly conveyed the core message. We printed on edible sugar paper using edible ink. We then used ‘sweet cooking adhesive’ to stick the menu on to a milk chocolate bar.

Describe the success of the promotion with both client and consumer including some quantifiable results

Most visitors were smitten by the chocolate menu card and usually came back with friends and family. Cupcakes from the menu card became the highest selling product for Sugar Daddy’s.

Explain why the method of promotion was most relevant to the product or service

Whenever you taste a sugar daddy cupcake, all you want is all you can eat session.