2011 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Production Company Location Award
A02 Consumer Products
KEEP WALKING LEBANON
DIAGEO / JOHNNIE WALKER
LEO BURNETT BEIRUT LEBANON
Silver
QUEST FOR THE MISSING CHEESE
BEL / LA VACHE QUI RIT
LEO BURNETT DUBAI UNITED ARAB EMIRATES
Short List
TERRAINS
NISSAN MIDDLE EAST / NISSAN SUV
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Bronze
A03 Consumer Services
MANCHESTER UNITED JERSEY ACTIVATION
STC / MOBILE NEWS
JWT Riyadh SAUDI ARABIA
Short List
MY MAJLIS
STANDARD CHARTERED BANK / CREDIT CARDS
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Bronze
B01 Online Advertising
CD RACK BANNER
IKEA / IKEA
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
Gold
RESIZE A ROOM
IKEA / IKEA
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
Gold
WARNING BANNER
VOLVO / VOLVO XC60
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
Bronze
SAVVY WITH SPACE
NISSAN MIDDLE EAST / NISSAN MICRA
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Silver
TEST DRIVE ON COMMAND
NISSAN MIDDLE EAST / NISSAN PATROL
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Silver
C01 Viral and Email Marketing
PANDAMONIUM
ARAB DAIRY / PANDA CHEESE
ADVANTAGE MARKETING & ADVERTISING/ELEPHANT Cairo EGYPT
Gold
SOUNDS
FREQUENCY / SOUND STUDIO
FP7/EGY Giza EGYPT
Short List
C02 Interactive Tools & Applications, including mobile advertising
GOOD CALL
BATELCO / RAMADAN PROMO
FP7/BAH Manama BAHRAIN
Silver
MY MAJLIS
STANDARD CHARTERED BANK / CREDIT CARDS
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Short List
D01 Integrated Campaign led by Interactive
GOOD CALL
BATELCO / RAMADAN PROMO
FP7/BAH Manama BAHRAIN
Short List
EYES OF ARABIA
PROCTER & GAMBLE / OLAY REGENERIST EYE
WUNDERMAN Dubai UNITED ARAB EMIRATES
Short List