2011 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Production Company Location Award
B01 Online Advertising
SLEEP MODE
INTERCOIL / MATTRESSES
BATES PANGULF Dubai UNITED ARAB EMIRATES
MOUSE TRAP
INVADERS / PEST CONTROL
BATES PANGULF Dubai UNITED ARAB EMIRATES
STOP THE ITCH
UNILEVER GULF / CLEAR MEN SHAMPOO
EXPRESSION Dubai UNITED ARAB EMIRATES
TRUE FAN
VIVA BAHRAIN / MANCHESTER UNITED BRANDED BROADBAND USB
UNISONO BRAND CONSULTANTS Sanabis BAHRAIN
FASTEST BROADBAND
VIVA BAHRAIN / BROADBAND
UNISONO BRAND CONSULTANTS Sanabis BAHRAIN
DEFORESTATION
THE ECONOMIST / NEWSPAPER
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
REFUGEES
THE ECONOMIST / NEWSPAPER
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
WARNING BANNER
VOLVO / VOLVO XC60
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
Bronze
LOSE YOUR MOBILE
ANAYOU / MOBILE BACK-UP
TBWA\RAAD Dubai UNITED ARAB EMIRATES
GET THEM ALL
HENKEL / COMBAT ROACH BAIT
TBWA\RAAD Dubai UNITED ARAB EMIRATES
HARD TO REACH
HENKEL / COMBAT ROACH BAIT
TBWA\RAAD Dubai UNITED ARAB EMIRATES
BRAKE
NISSAN MIDDLE EAST / NISSAN 370Z
TBWA\RAAD Dubai UNITED ARAB EMIRATES
DRIFT
NISSAN MIDDLE EAST / NISSAN 370Z
TBWA\RAAD Dubai UNITED ARAB EMIRATES
SLALOM
NISSAN MIDDLE EAST / NISSAN 370Z
TBWA\RAAD Dubai UNITED ARAB EMIRATES
SAVVY WITH SPACE
NISSAN MIDDLE EAST / NISSAN MICRA
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Silver
PREPARED FOR ANYTHING
NISSAN MIDDLE EAST / NISSAN PATROL
TBWA\RAAD Dubai UNITED ARAB EMIRATES
TEST DRIVE ON COMMAND
NISSAN MIDDLE EAST / NISSAN PATROL
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Silver
SMALL ACTIONS
UNITED HOPE / DOMESTIC VIOLENCE AWARENESS
TBWA\RAAD Dubai UNITED ARAB EMIRATES
C01 Viral and Email Marketing
MAN OF THE YEAR
HOLSTEN / NON-ALCOHOLIC BEER
TBWA\RAAD SAUDI ARABIA Jeddah SAUDI ARABIA
PANDAMONIUM
ARAB DAIRY / PANDA CHEESE
ADVANTAGE MARKETING & ADVERTISING/ELEPHANT Cairo EGYPT
Gold
BROADCAST YOUR INNER BEAUTY
PEPSICO JORDAN / DIET PEPSI
OMD Beirut LEBANON
SOUNDS
FREQUENCY / SOUND STUDIO
FP7/EGY Giza EGYPT
Short List
DAY OUT
STC / TELECOMMUNICATIONS
LEO BURNETT Riyadh SAUDI ARABIA
GIRLS' DAY OUT
STC / TELECOMMUNICATIONS
LEO BURNETT Riyadh SAUDI ARABIA
CLIMBER
STC / TELECOMMUNICATIONS
LEO BURNETT Riyadh SAUDI ARABIA
ARMED ROBBERY
CINEFEEL / DVD STORE
MEMAC OGILVY LABEL TUNISIA Tunis TUNISIA
INFINITY VIRAL 1
BATELCO / BATELCO
FP7/BAH Manama BAHRAIN
INFINITY VIRAL 2
BATELCO / BATELCO
FP7/BAH Manama BAHRAIN
SUPERSONIC
BATELCO / AUDIO SIGNATURE
FP7/BAH Manama BAHRAIN
SIM SIM O-NET
BATELCO / BROADBAND SERVICE
FP7/BAH Manama BAHRAIN
DEBATE THE GAME
BATELCO / WORLD CUP PROMO
FP7/BAH Manama BAHRAIN
HAVE YOU GOT THE TOUCH
ARAB BUSINESS MACHINE / iPOD TOUCH
LOWE MENA Dubai UNITED ARAB EMIRATES
SHORTER
ETIHAD AIRWAYS / AIRLINES
TBWA\RAAD Abu Dhabi UNITED ARAB EMIRATES
ANOTHER SIGHTING IN MQ
OMANTEL / ANDROID
TBWA\ZEENAH Muscat OMAN
FIRST SIGHTING IN QURM
OMANTEL / ANDROID
TBWA\ZEENAH Muscat OMAN
GREEN THING CAUGHT ON CAMERA IN MUTTRAH
OMANTEL / ANDROID
TBWA\ZEENAH Muscat OMAN
GREEN THING FOUND IN A MALL AT SHATTI AL QURM
OMANTEL / ANDROID
TBWA\ZEENAH Muscat OMAN
SECOND SIGHTING IN QANTAB
OMANTEL / ANDROID
TBWA\ZEENAH Muscat OMAN
7ALLAM3AK
SFBT / BOGA LIM
MEMAC OGILVY LABEL TUNISIA Tunis TUNISIA
SAND ART
LAND ROVER / LAND ROVER
Y&R DUBAI UNITED ARAB EMIRATES
A TEDDY BEAR STORY
ARAB BUSINESS MACHINE / iPOD
LOWE MENA Dubai UNITED ARAB EMIRATES
THE TUGG
LEO BURNETT / PLANNING RECRUITMENT AD
LEO BURNETT DUBAI UNITED ARAB EMIRATES
C02 Interactive Tools & Applications, including mobile advertising
MARKKIT
REYNOLDS / HIGHLIGHTERS
MEMAC OGILVY LABEL TUNISIA Tunis TUNISIA
2011 MAKE IT YOURS
QTEL'S VIRGIN MOBILE SERVICES / PHOTOGRAPHY COMPETITION
QTEL'S VIRGIN MOBILE SERVICE Doha QATAR
GOOD CALL
BATELCO / RAMADAN PROMO
FP7/BAH Manama BAHRAIN
Silver
SIMSIM O-NET
BATELCO / BROADBAND SERVICE
FP7/BAH Manama BAHRAIN
BUBBLE WRAP
NESTLÉ / KIT KAT
JWT DUBAI UNITED ARAB EMIRATES
CHUNKY BITES
NESTLÉ / KIT KAT
JWT DUBAI UNITED ARAB EMIRATES
MY MAJLIS
STANDARD CHARTERED BANK / CREDIT CARDS
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Short List
INFINITY
BATELCO / BATELCO
FP7/BAH Manama BAHRAIN