| Brand | NATIONAL GEOGRAPHIC |
| Product/Service | TV CHANNEL |
| Entrant | LEO BURNETT DUBAI, UNITED ARAB EMIRATES |
| Category | Online Advertising |
| Entrant Company: | LEO BURNETT DUBAI, UNITED ARAB EMIRATES |
| Advertising/Web Design Agency: | LEO BURNETT DUBAI, UNITED ARAB EMIRATES |
Brief Explanation
Inspired by the Matryoshka DM idea for ‘Wild Russia’ on National Geographic Abu Dhabi, we created banner executions of the concept to support the DM and further promote the wildlife of the show’s four documented regions.
And since each region had its own food chain, we developed a banner that would loop to reveal all four Matryoshka dolls to highlight the variety of wildlife.
Credits
| Malek Ghorayeb |
Leo Burnett Dubai |
Regional Executive Creative Director |
| Rafael Augusto |
Leo Burnett Dubai |
Senior Art Director |
| Sunny Deo |
Leo Burnett Dubai |
Senior Copywriter |
| Marcus Silva |
Leo Burnett Dubai |
Interactive Art Director |
| Lara ElBarkouki |
Leo Burnett Dubai |
Communications Manager |
| Nicolas Roux |
Leo Burnett Dubai |
Regional Communications Director |