2011 Winners & Shortlists

Brief Explanation

'The Kellogg's Trésor website invites users to create their very own Trésor Hunter. And through interactive games, social media tools and the incentive of cool prizes, the target audience was encouraged to spend time on the site nurturing their creations to earn choco points. At the end of the month, the top 3 hunters with the most choco points won an ipad, a sony handycam and a PSP, respectively. Just in its first month, there were over 25,043 Unique Visitors, with an average time of 12 minutes spent per visit… and almost 2,000 hunters created.