| Brand | SACO |
| Product/Service | EARTH HOUR 2010 |
| Entrant | JWT Riyadh, SAUDI ARABIA |
| Category | Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness |
| Entrant Company: | JWT Riyadh, SAUDI ARABIA |
| Advertising/Web Design Agency: | JWT Riyadh, SAUDI ARABIA |
Brief Explanation
SACO stores offer many energy-saving products. To demonstrate environmental responsibility and raise awareness, SACO wanted to participate in Earth Hour 2010. Over 7,000 people a day visit their website, so we decided to switch off the lights on its homepage. Visitors could navigate around the page only by dragging an icon representing a low-energy lantern. An onscreen message then provided a link to the Earth Hour site and encouraged them take part in the symbolic worldwide 60-minute switch-off on 27th March. The result? All SACO’s online visitors became aware of Earth Hour, with 70% committing to switch off their lights.
Credits
| Ramey Naja |
JWT MENA |
Chief Creative Officer |
| Chafic Haddad |
JWT KSA |
Executive Creative Director |
| Nizar Swailem |
JWT RIYADH |
Executive Creative Director |
| Jihad Ramadan |
JWT RIYADH |
Creative Director |
| Rayyan Aoun |
JWT RIYADH |
Associate Creative Director |
| Arnold Felix Fabella |
JWT RIYADH |
Creative Director |
| Hussein Nasser |
JWT RIYADH |
Art Director |
| Sara Nasr |
JWT RIYADH |
Copywriter |
| Chady Janho |
JWT RIYADH |
Director In Charge |
| Jad Corbani |
JWT RIYADH |
Account Director |
| Rami Rousan |
JWT RIYADH |
Account Manager |
| Abdul Mohsen Al Madani |
JWT RIYADH |
Planner |