2011 Winners & Shortlists

Brief Explanation

Frequency – a new startup sound design studio - founded and started its business in Egypt recently by a group of young talented sound engineers. Sticking to its name (Frequency), the owners – who are considered among the strong talents in Egypt wanted to hit the market as fast as they can, and record recognition with an unprecedented “frequency”. The brief was simple, Frequency wanted to tell people how a sound design “Vision” could add to a story. So we came up with a simple idea, show the other side of the story; show how Frequency’s sound design vision could add to a story and even change it upside down. Once the video was made, it was shared on Facebook, mobile phones and even sent by e-mail to all the Advertising, Media and Filmmaking network. And since the producers’ network and circle of friends is very tight in Egypt, it took only 2 days to be the talk of the “media town”!! 3 days later, it was on almost every computer and phone, shared on Facebook and sent through e-mails and it totally registered with people as a sound design studio that has a vision and thinks differently; it also made them proud.