| Brand | IKEA |
| Product/Service | IKEA |
| Entrant | MEMAC OGILVY & MATHER Dubai, UNITED ARAB EMIRATES |
| Category | Online Advertising |
| Entrant Company: | MEMAC OGILVY & MATHER Dubai, UNITED ARAB EMIRATES |
| Advertising/Web Design Agency: | MEMAC OGILVY & MATHER Dubai, UNITED ARAB EMIRATES |
Brief Explanation
We came up with a way that people could interact with IKEA’s storage shelves by personalizing them. Our banner allowed people to click and pick their own track from their music library, then watch as the storage shelf transformed into an equalizer that played their favorite tune.
Credits
| Till Hohmann |
Memac Ogilvy & Mather |
Executive Creative Director |
| Preethi Mariappan |
Memac Ogilvy & Mather |
Creative Director |
| Satyen Adhikari |
Memac Ogilvy & Mather |
Senior Art Director |
| Amina Abdel-Halim |
Memac Ogilvy & Mather |
Copywriter |
| Chaitanya Kolwankar |
Memac Ogilvy & Mather |
Senior Interactive Director |
| Sarabjeet Singh |
Memac Ogilvy & Mather |
Flash Developer |
| Anna Lane |
Memac Ogilvy & Mather |
Media Strategist |