2011 Winners & Shortlists

TEMPO

BrandMAGRABI OPTICAL
Product/ServiceTEMPO EYEWEAR
EntrantM&C SAATCHI Beirut, LEBANON
CategoryConsumer Products
Entrant Company:M&C SAATCHI Beirut, LEBANON
Advertising/Web Design Agency:M&C SAATCHI Beirut, LEBANON

Brief Explanation

Tempo's website is an interactive way for customers to relate to Magrabi Optical's new line of frames. The creation of the brand identity started with the name up until the website, which makes use of Tempo's launch line "Music to your eyes." Based on music and, of course, tempo, the site has a polished, weatern, and user-friendly feel.

Credits

Name Company Role
Jimmy Ghazal M&C Saatchi Head of Digital
George Khoury M&C Saatchi Digital Designer
Joseph Saade M&C Saatchi Digital Engineer
Grace Zakka M&C Saatchi Senior Account Executive
Marie-Claude Hajjar M&C Saatchi Account Manager
Shermine Hraoui M&C Saatchi Client Servicing Director