2011 Winners & Shortlists

Brief Explanation

The microsite for Lexus IS F was created under the campaign theme of 'We make the rules. Now we break the rules'. Lexus IS F was born from the pure passion and enthusiasm of engineers who love driving. ‘F’ delivers racetrack-bred basic performance with a pulse quickening sensory touch. There is no place for logic here, just the pleasure of each passing moment. The microsite showcased key features reflecting, power, performance, body shape and interior luxury. A unique online consumer engagement experience was brought to life using Augmented Reality. Integration to social networks promoted social sharing.