| Brand | AL FUTTAIM MOTORS |
| Product/Service | LEXUS GX 460 |
| Entrant | GMASCO MARKETING COMMUNICATIONS Dubai, UNITED ARAB EMIRATES |
| Category | Consumer Products |
| Entrant Company: | GMASCO MARKETING COMMUNICATIONS Dubai, UNITED ARAB EMIRATES |
| Advertising/Web Design Agency: | GMASCO MARKETING COMMUNICATIONS Dubai, UNITED ARAB EMIRATES |
Brief Explanation
The microsite was part of the launch campaign for Lexus GX 460, under the campaign theme of Boundless Luxury. The perfect vehicle for both, Cruising the City Life and Exploring the Off-roads.
Microsite provided the vital information on the all new GX 460, the key features reflected in its luxury, comfort, safety, and on/off-road performance.
The site reflected the overall online and offline campaign to channel traffic to an online information/vehicle showcase, for the UAE market.
The microsite was a point of booking test drives and answering queries of consumers at their own convenience and personal time.
Credits
| Chandan Nandrajog |
GMASCO Marketing Communications |
Senior Web Designer |
| Frederick Rosales |
GMASCO Marketing Communications |
Web Designer |
| April Salvador |
GMASCO Marketing Communications |
Web Designer |
| Puneet Miglani |
GMASCO Marketing Communications |
Manager - New Media, Media |
| Piero Salemeh |
GMASCO Marketing Communications |
Account Director |
| Anastasia Tereshina |
GMASCO Marketing Communications |
Account Manager |