2011 Winners & Shortlists

SHOW YOUR ENERGY

Brand	AL FUTTAIM MOTORS
Product/Service	LEXUS CT 200H
Entrant	GMASCO MARKETING COMMUNICATIONS Dubai, UNITED ARAB EMIRATES
Category	Consumer Products
Entrant Company:	GMASCO MARKETING COMMUNICATIONS Dubai, UNITED ARAB EMIRATES
Advertising/Web Design Agency:	GMASCO MARKETING COMMUNICATIONS Dubai, UNITED ARAB EMIRATES

Brief Explanation

The microsite for Lexus CT 200h was created under the campaign theme of 'Let Your Energy Show'. A brand new full hybrid premium compact from Lexus leads the way to a unique driving experience. The car combines uncompromised luxury and performance with the added benefits of full hybrid technology. The microsite showcases key features that include adjustable Sport and Eco driving modes, driver oriented intuitive and intelligent interior instrument panel and luxury. A unique online competition to engage consumers and bringing alive a unique offline event 'Experience the Energy Live'. Integration to social networks promoted through social sharing.

Credits

Name	Company	Role
Chandan Nandrajog	GMASCO Marketing Communications	Senior Web Designer
Frederick Rosales	GMASCO Marketing Communications	Web Designer
April Salvador	GMASCO Marketing Communications	Web Designer
Anish N. Pandit	GMASCO Marketing Communications	Strategic Planning Manager and Head of Ebusiness
Piero Salemeh	GMASCO Marketing Communications	Account Director
Emma Hutchman	GMASCO Marketing Communications	Account Manager
Rishad Lawyer	GMASCO Marketing Communications	Associate Creative Director, GMASCO
Francis Arujo	GMASCO Marketing Communications	Associate Creative Director, GMASCO
Yasser Shebib	GMASCO Marketing Communications	Sr. Arabic Copywriter

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