2011 Winners & Shortlists

Brief Explanation

Part of a multi-platform online advertising for the launch of the new BMW 5 Series in the Middle East. This execution allows site visitors to view a short product video without leaving the home page. Never before done in any regional portal, this execution allows viewers to enlarge the video screen for a more engaging viewing experience. The expandable video banner, the web overlays and the interstitial web placement are online advertising executions developed by PLAN.NET Middle East for the leading premium car company BMW Middle East. All three executions were pioneering work in the region's digital advertising industry.