2011 Winners & Shortlists

Brief Explanation

The Challenge: To create an immersive online experience for a newly built museum to entice visitors to explore the exhibits and encourage them to visit the physical venue. Our Solution: We built an engaging and informative site that clearly presents useful information about the venue while showcasing the museum's unique exhibits and a vast collection of Arab art amassed over the last century. The site promotes interaction between the artists and the community by encouraging a dialogue between collectors and the public. The Results: Site launched at the end of December 2010; already over 2000 facebook fans and impressive PR.