| Brand | PROCTER & GAMBLE |
| Product/Service | OLAY REGENERIST EYE |
| Entrant | WUNDERMAN Dubai, UNITED ARAB EMIRATES |
| Category | Integrated Campaign led by Interactive |
| Entrant Company: | WUNDERMAN Dubai, UNITED ARAB EMIRATES |
| Advertising/Web Design Agency: | WUNDERMAN Dubai, UNITED ARAB EMIRATES |
Brief Explanation
Olay were launching 3 new eye products that promised a complete eye makeover, targeting local women from UAE & Saudi Arabia.
So we created the region’s first 100% online beauty pageant just for the eyes. One that they could easily take part in, just by uploading a picture of their eyes. This was advertised using e-mails and web banners placed on sites frequented by these women. It spread on its own through blogs, Facebook and mobiles. We had 991 visits a day, 82,155 participants, 806% more hits on the Olay Arabia website and 57% more eye products sold.
Credits
| Pooja Chandani |
Wunderman |
Creative Director |
| David Lucas |
Wunderman |
Associate Creative Director |
| Rasha El Saadi |
Wunderman |
Art Director |
| Shweta S. Tariq |
Wunderman |
Senior Copywriter |
| Andre Amaral |
Wunderman |
Interactive Art Director |
| Jay Desai |
Tattoo 360 |
Executive Director |
| Alaa Alsweileh |
Tattoo 360 |
Senior Account Manager |
| Dhaval Desai |
Tattoo 360 |
Technical Director |
| Yusuf Rangwalla |
Tattoo 360 |
Web Developer |
| Sumesh Nair |
Tattoo 360 |
Web Developer |
| Jameer Mohammed |
Tattoo 360 |
Flash Designer |