2011 Winners & Shortlists

Brief Explanation

Small and medium businesses are comfortable with old software and don’t feel the need to upgrade. Microsoft’s upgrade package would improve their I.T. infrastructure and business. Our objective was to get them to take stock of their I.T. set-up, so we offered them a free I.T. check-up. We created an online I.T. clinic that offered a familiar clinic experience. Here, they met the I.T. specialist, who asked questions to gauge the state of their I.T., and then recommended a free check-up from Microsoft. We received over 14,000 visits. 667 registrations. A response of over 37%. Creating $2.3 million worth of opportunity.