| Brand | BRAND COLLECTIVE |
| Product/Service | TUNISIA |
| Entrant | MEMAC OGILVY LABEL TUNISIA Tunis, TUNISIA |
| Category | Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness |
| Entrant Company: | MEMAC OGILVY LABEL TUNISIA Tunis, TUNISIA |
| Advertising/Web Design Agency: | MEMAC OGILVY LABEL TUNISIA Tunis, TUNISIA |
| 2nd Advertising/Web Design Agency: | ACCESS TO E BUSINESS Tunis, TUNISIA |
Brief Explanation
Three weeks after the Tunisian Revolution, the economic activity was left to a standstill. To encourage people to get back to work, we showed everyone how bright our future could be if we all started rebuilding it now. So we convinced five major media to act as if it were June 16th 2014 and present a wonderful Tunisia.
Our goal was therefore to spread the content online, so we compiled all the content on 16juin2014.com and invited people to share their vision. People began sharing and imagining wonderful futures.
100,000 unique visitors in one day. #16juin2014, n°1 TT on Twitter.
Credits
| Syrine Cherif |
Memac Ogilvy Label Tunisia |
Managing Director |
| Nicolas Courant |
Memac Ogilvy Label Tunisia |
Creative Director |
| Gerald Heraud |
Memac Ogilvy Label Tunisia |
Associate Creative Director |
| Mehdi Lamloum/Asma KanzariYosri Mimouna/ Yassine Boughaba/ Moez Achour |
Memac Ogilvy Label Tunisia |
Copywriters |
| Hela Helioui |
Memac Ogilvy Label Tunisia |
Business Director |
| Sana Triki |
Ogilvy PR Tunisia |
PR Manager |
| Mohamed Ali Elloumi/Ali Boulila |
AccesstoeBusiness |
Web Design / Développement / Community Ma |
| Moez Sinaoui |
Nessma TV |
Broadcast Director |
| Nourredine Boutar |
Mosaique FM |
Managing Director |
| Lotfi Ben Sassi |
La Presse |
Redacteur en chef |
| Hechmi Ammar |
Webmanager |
Managing Director |
| Najmaddine Akkari |
Al Chourouk |
Redacteur en chef |
| Hayet Raïs |
Mindshare, Tunisia |
Managing Director |
| Najla Chaar |
Tunisiana |
Communication director |
| Kaouther Ben Salem Larbi |
Delice |
Managing Director |
| Stijn Vandervorst |
STIAL |
Marketing Manager |
| Philippe Rouchier |
Sotubi / Sotuchoc |
Group Marketing Manager |
| Olfa Mellouli |
L'Epi d'OR UNPA |
Managing Director |