| Brand | A&H |
| Product/Service | CONSTRUCTION & DEVELOPMENTS |
| Entrant | JWT Beirut, LEBANON |
| Category | Consumer Services |
| Entrant Company: | JWT Beirut, LEBANON |
| Advertising/Web Design Agency: | JWT Beirut, LEBANON |
Brief Explanation
A&H needed to set itself apart from the dozens of property developers in Beirut. A digital campaign was created aimed at engaging the consumer. We ran print ads based on the endings of famous stories and we signed them with a website www.BuldingStories.me. On the site, we gave each of the development projects a story and invited people to share their own stories (easily shareable on Facebook and Twitter). Our audience came to associate the buildings with more than just a series of apartments; they became the places of their hopes and dreams.
Credits