| Brand | BEIERSDORF |
| Product/Service | NIVEA ANGELSTAR |
| Entrant | OMD Dubai, UNITED ARAB EMIRATES |
| Category | Consumer Products |
| Entrant Company: | OMD Dubai, UNITED ARAB EMIRATES |
| Advertising/Web Design Agency: | OMD Dubai, UNITED ARAB EMIRATES |
| 2nd Advertising/Web Design Agency: | HORIZON DRAFTFCB Dubai, UNITED ARAB EMIRATES |
Brief Explanation
The challenge was to launch new NIVEA Angelstar - a complete range of cosmetics & toiletries products designed specifically for teenage girls.
Through research we found that although teenage girls considered beauty and fashion a real passion-point, no mainstream media channel was offering entertainment catering for their needs. We also found that internet usage amongst young girls was high,
In response we created a branded web-series called ‘You Wow’, centered around a competition to find the next NIVEA Angelstar model.
TV, Facebook, cinema, sampling and ambient media were to support the content, create dialogue and drive teens to the microsite.
Credits
| Layal Takieddine |
OMD |
Manager |
| Karan Kukreja |
OMD |
Director |
| Rawad el Khoury |
OMD |
Manager |
| Dina Saadeh |
Horizon FCB |
Account Director |
| Alain Fares |
Horizon FCB |
Account Manager |