2011 Winners & Shortlists

GOOD CALL

Short List
BrandBATELCO
Product/ServiceRAMADAN PROMO
EntrantFP7/BAH Manama, BAHRAIN
CategoryIntegrated Campaign led by Interactive
Entrant Company:FP7/BAH Manama, BAHRAIN
Advertising/Web Design Agency:FP7/BAH Manama, BAHRAIN

Brief Explanation

Batelco wanted to not just wish people a Happy Ramadan, but to give them one. We thought what if Batelco users did one Good Deed everyday, which spread worldwide. That was the Good Call initiative’s principle - Starting a movement with one good call a day. We created an iphone & Android application with Facebook, Twitter, Email & SMS integration. Generating a new Good Call everyday, the application was empowered with Good Call Suggestions, an interactive Forum, live counter and a Leaderboard with Statistics creating a ripple effect. Over 8,733,512 Good Calls were made with over 300,000 application downloads.

Credits

Name Company Role
Fadi Yaish FP7/BAH Creative Director
Fadi Yaish FP7/BAH Art Director
Yahya Ismail FP7/BAH Art DIrector
Steve De Lange FP7/BAH Copywriter
Omnitoons, Singapore Mobile App Developer
Fadi Yaish FP7/BAH Interface Designer
Mar Wai May FP7/BAH Agency Integrated Producer
Muhammad Mustafa FP7/BAH Illustrator
Ali Al Riffai FP7/BAH Photographer