| Brand | BATELCO |
| Product/Service | RAMADAN PROMO |
| Entrant | FP7/BAH Manama, BAHRAIN |
| Category | Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness |
| Entrant Company: | FP7/BAH Manama, BAHRAIN |
| Advertising/Web Design Agency: | FP7/BAH Manama, BAHRAIN |
Brief Explanation
Batelco wanted to not just wish people a Happy Ramadan, but to give them one.
We thought what if Batelco users did one Good Deed everyday, which spread worldwide. That was the Good Call initiative’s principle - Starting a movement with one good call a day.
We created an iphone & Android application with Facebook,Twitter,Email & SMS integration. The application was empowered with a daily Good Call,Good Call Suggestions,an interactive Forum,live counter & Leaderboard with Statistics creating a ripple effect. Over 8,733,512 Good Calls were made. Extending the campaign's effect, Batelco gave back to society via charity.
Credits
| Fadi Yaish |
FP7/BAH |
Creative Director |
| Fadi Yaish |
FP7/BAH |
Art Director |
| Yahya Ismail |
FP7/BAH |
Art Director |
| Steve De Lange |
FP7/BAH |
Copywriter |
|
Omnitoons, Singapore |
Mobile App Developer |
| Fadi Yaish |
FP7/BAH |
Interface Designer |
| Muhammad Mustafa |
FP7/BAH |
Illustrator |
| Mar Wai May |
FP7/BAH |
Agency Integrated Producer |
| Ali Al Riffai |
|
Photographer |