| Brand | ENERGIZER |
| Product/Service | BATTERIES |
| Entrant | MEC Dubai, UNITED ARAB EMIRATES |
| Category | Consumer Products |
| Entrant Company: | MEC Dubai, UNITED ARAB EMIRATES |
| Advertising/Web Design Agency: | MEC Dubai, UNITED ARAB EMIRATES |
| 2nd Advertising/Web Design Agency: | MBR ALTERNATIVE Dubai, UNITED ARAB EMIRATES |
Brief Explanation
We needed to bring alive new brand identity which has light-beams each symbolising a particular product attribute in a creative and engaging way.
Branding was brought to life through an engaging platform: digital light-art, a competition for the best light-art, which is a form of visual art where the main media of expression is light.
We created a microsite where people can register and utilise a beam-art tool to 'paint with light', and the finished art-work was submitted as part of a competition.
Moving the cursor over the banner turned it into a light-beam, taking the banner from darkness into light. Picture with most 'Likes' wins an XBOX-360 Bundle with Kinect.
Credits
| Mohan Nambiar |
MEC |
CEO |
| Abdo Otaki |
MEC |
Group Account Manager |
| Ramamurthy Kumar |
MEC |
Business Unit Director |
| Oliver Kourie |
MEC |
Senior Account Executive |
| Andreanne LeClerc |
MEC |
Digital Planning Director |
| YvesMichel Gabay |
MEC |
Regional GM |
| Marc Ghosn |
MEC |
MEC Interaction Director |
| Shuaib Ahmed |
MEC |
Digital Planner |
| Imad Rihan |
MBR ALTERNATIVE |
Creative Director |
| Adinarayan Rayavarpu |
MBR ALTERNATIVE |
Senior Art Director |
| Tabarak Razvi |
MBR ALTERNATIVE |
Executive Creative Director |
| Rajeevan Nambiar |
MEC |
Digital Buyer |