2011 Winners & Shortlists

RESIZE A ROOM

Gold
BrandIKEA
Product/ServiceIKEA
EntrantMEMAC OGILVY & MATHER Dubai, UNITED ARAB EMIRATES
CategoryOnline Advertising
Entrant Company:MEMAC OGILVY & MATHER Dubai, UNITED ARAB EMIRATES
Advertising/Web Design Agency:MEMAC OGILVY & MATHER Dubai, UNITED ARAB EMIRATES

Brief Explanation

IKEA wanted people to know that no matter the size of living space they have, we have a design and furniture solution to fit their lives. By using the small size of a banner to our advantage, we created a resizable ad that dynamically changes to fit any space you choose.

Credits

Name Company Role
Till Hohmann Memac Ogilvy And Mather Executive Creative Director
Preethi Mariappan Memac Ogilvy And Mather Creative Director
Satyen Adhikari Memac Ogilvy And Mather Senior Art Director
Amina Abdel-Halim Memac Ogilvy And Mather Copywriter
Chaitanya Kolwankar Memac Ogilvy And Mather Senior Interactive Director
Sarabjeet Singh Memac Ogilvy And Mather Flash Developer
Anna Lane Memac Ogilvy And Mather Media Strategist