2011 Winners & Shortlists

CD RACK BANNER

Gold
BrandIKEA
Product/ServiceIKEA
EntrantMEMAC OGILVY & MATHER Dubai, UNITED ARAB EMIRATES
CategoryOnline Advertising
Entrant Company:MEMAC OGILVY & MATHER Dubai, UNITED ARAB EMIRATES
Advertising/Web Design Agency:MEMAC OGILVY & MATHER Dubai, UNITED ARAB EMIRATES

Brief Explanation

We came up with a way that people could interact with IKEA’s storage shelves by personalizing them. Our banner allowed people to click and pick their own track from their music library, then watch as the storage shelf transformed into an equalizer that played their favorite tune.

Credits

Name Company Role
Till Hohmann Memac Ogilvy & Mather Executive Creative Director
Preethi Mariappan Memac Ogilvy & Mather Creative Director
Satyen Adhikari Memac Ogilvy & Mather Senior Art Director
Amina Abdel-Halim Memac Ogilvy & Mather Copywriter
Chaitanya Kolwankar Memac Ogilvy & Mather Senior Interactive Director
Sarabjeet Singh Memac Ogilvy & Mather Flash Developer
Anna Lane Memac Ogilvy & Mather Media Strategist