2011 Winners & Shortlists

PANDAMONIUM

Gold
BrandARAB DAIRY
Product/ServicePANDA CHEESE
EntrantADVANTAGE MARKETING & ADVERTISING/ELEPHANT Cairo, EGYPT
CategoryViral and Email Marketing
Entrant Company:ADVANTAGE MARKETING & ADVERTISING/ELEPHANT Cairo, EGYPT
Advertising/Web Design Agency:ADVANTAGE MARKETING & ADVERTISING Cairo, EGYPT
2nd Advertising/Web Design Agency:ELEPHANT Cairo, EGYPT

Brief Explanation

This is a case where the television was boosted incredibly by a smart web launch. We took the great entertainment content of the campaign carefully placed the videos on magnet places to create viral success. The pull strategy of highly entertaining content made us know the campaign was primed to be shared and spread like crazy across all cultures. With over 20 million views, Panda ads were the “most watched” viral on YouTube for Oct-Nov. A definite first for any film from this part of the world.Appearances on: ABC 9 o'clock news, Sun News paper main Article, The Guardian Newspaper (UK), Atlantic Wire Newspaper, RTL in Germany, TVE in Spain, Listed num. 1 in Campaign Mag UK for 2010.

Credits

Name Company Role
Hazem Hussein Advantage Marketing & Advertising CEO & CCO
Adham Roushdy Mediair Carat Egypt CCO
Ali Ali/Maged Nassar Advantage Marketing & Advertising Creative Director
Karim Zein Advantage Marketing & Advertising Art Director
Reem Ezz ElDin Advantage Marketing & Advertising Account Supervisor