| Brand | STANDARD CHARTERED BANK |
| Product/Service | CREDIT CARDS |
| Entrant | TBWA\RAAD Dubai, UNITED ARAB EMIRATES |
| Category | Interactive Tools & Applications, including mobile advertising |
| Entrant Company: | TBWA\RAAD Dubai, UNITED ARAB EMIRATES |
| Advertising/Web Design Agency: | TBWA\RAAD Dubai, UNITED ARAB EMIRATES |
Brief Explanation
Standard Chartered Bank wanted to promote their card benefits over Ramadan. We cut through the clutter of Ramadan advertising by tapping into the social aspect of the season.
My Majlis is the world’s first game that brings the ‘Majlis’ experience to life, mirroring the real experience bringing family/friends together virtually to relax/socialise.
Create your own ‘Majlis’, purchase furniture, decorate and invite guests, all using the cards. The most popular wins ‘Majlis’ experiences in real life.
In 4 weeks, +15,277 fans played, spending +7 MPV playing. Customers shared a relevant experience and learned about card benefits while having fun!
Credits
| Preethi Mariappan |
TBWA\RAAD |
Head of Digital |
| Malek Atassi |
TBWA\RAAD |
Senior Creative Director |
| Rafael Guida |
TBWA\RAAD |
Senior Interactive Art Director |
| Sajid A Dadarkar |
TBWA\RAAD |
Digital Copywriter |
| Rabih Najjar |
TBWA\RAAD |
Art Director |
| Bassam Doss |
TBWA\RAAD |
Copywriter |
| Balazs Szabo |
TBWA\RAAD |
Graphics & Motion Designer |
| Sarabjeet Singh |
TBWA\RAAD |
Senior Flash Developer |
| Navin Chauhan |
TBWA\RAAD |
Technical Lead |
| Ian Carvalho |
TBWA\RAAD |
Senior Account Director |