2011 Winners & Shortlists

TEST DRIVE ON COMMAND

Silver
BrandNISSAN MIDDLE EAST
Product/ServiceNISSAN PATROL
EntrantTBWA\RAAD Dubai, UNITED ARAB EMIRATES
CategoryOnline Advertising
Entrant Company:TBWA\RAAD Dubai, UNITED ARAB EMIRATES
Advertising/Web Design Agency:TBWA\RAAD Dubai, UNITED ARAB EMIRATES

Brief Explanation

With the launch of the seventh generation Patrol in the Middle East, Nissan wanted to make a big impression on a trim budget. So to show our audience that Patrol means luxury, we brought them a new level of premium. Test Drive on Command is a banner that transforms the conventional test drive into a VIP experience and brings the Patrol directly to the busy professional.

Credits

Name Company Role
Preethi Mariappan TBWA\RAAD Head of Digital
Rafael Guida TBWA\RAAD Senior Interactive Art Director
Melanie Clancy TBWA\RAAD Senior Interactive Copywriter
Balazs Szabo TBWA\RAAD Graphics & Motion Designer
Sarabjeet Singh TBWA\RAAD Senior Flash Developer
Navin Chauhan TBWA\RAAD Technical Lead
Bassam Ayass TBWA\RAAD Senior Account Director
Diana Georges TBWA\RAAD Senior Account Executive